I'm Kenny Rowe, and I manage a dynamic online eCommerce business for ExOfficio.
Kenny Rowe is the eCommerce manager for ExOfficio. He is responsible for achieving all financial result and manages a highly skilled team of 5 individuals. Kenny has achieved record profits for the company and grown the business. He is highly analytical and employs a complex and fluid eCommerce strategy.
Kenny Rowe's Background
Kenny Rowe's Experience
Information Systems Coordinator at ExOfficio
January 2004 - May 2008
As a newly created position within the company, I was the sole individual responsible for managing and improving efficiency within the company's information systems. Duties included:
*Maintained, developed and administrated company databases
*Developed new dynamic solutions to improve corporate efficiency
*Provided back-up support for network administrator and help desk support for 40 users
*Developed excel-based wholesale ordering tool that has an ongoing savings for the company of over 200 work hours per year.
*Customized and developed business intelligence system to manage company inventory of over 10,000 SKUs.
*Standardized key reports from ERP system used by all departments to manage daily operations.
*Designed catalog creation tool to improve usability of online wholesale ordering system.
-DAS (Quickbase, Zoho)
-Database (Filemaker and Access)
- Business Intelligence (QlickView)
-HTML, CSS, Visual Basic
-ERP Systems (Porini, Mainstreet commerce, AS-400)
-MS (Word, Excel, Outlook, Access)
-Basic network and server maintenance
Innovation + Efficiency + Influence Across Teams + Balancing Big Picture with Day-to-Day Operations
MIS Specialist at Upaya Social Ventures
Consultant at Magnolia Chiropractic and Massage
Provide recommendations and project management for marketing and branding, including: website development, SEO, user reviews and ratings, cross-promotional partnerships and lead generation.
Branding + Creative promotions + Web Development + User Feedback Integration + Client Focused
E-Commerce Manager at ExOfficio
Responsible for directing a comprehensive e-commerce platform to drive business growth including strategy development, program oversight and team leadership. Duties include:
*Web Development: Set e-commerce strategy; manage and improve site performance; optimize conversion rates, on-site search, and sales promotions; integrate user generated content; manage budget.
*Direct Marketing: Paid search, SEO, email marketing, affiliate marketing and social media.
*Data Analysis and Spreadsheet Modeling: Track and report key business metrics to measure success and guide future strategy.
*People / Relationship Management: Manage and work effectively with team including executive management, designers, web producers, web developers, customer service representatives and external vendors.
*Public Speaking: Industry expert presenter within broader Jarden Corporation.
*Grew both revenue and website traffic and effectively met all key performance measures
*Managed landing page optimization testing program that generated 200% increase in revenue for targeted keywords
*Maintained a 5x ROI for all paid search campaigns
*Leveraged click stream analytics to optimize conversation rates
*Jarden Corporation representative on the social media business counsel and presenter at Blogwell Seattleâs âHow Big Brands Use Social Mediaâ
*Created in-depth financial plan as well has re-forecasting engine
*Designed custom dashboards for executives as well as custom/ad hoc reports to drive both online marketing and broader company retail strategy and goals
Leadership + Strategy + People Development + Analysis + Public Speaking + KPM
Kenny Rowe's Education
Seattle Pacific University
Bachelors of Arts
Kenny Rowe's Interests & Activities
ecommerce, marketing, SEO, SEM, digital advertising, social media, consulting, travel, adventure