I'm Kenny Rowe, and I manage a dynamic online eCommerce business for ExOfficio.
Kenny Rowe is the eCommerce manager for ExOfficio. He is responsible for achieving all financial result and manages a highly skilled team of 5 individuals. Kenny has achieved record profits for the company and grown the business. He is highly analytical and employs a complex and fluid eCommerce strategy.
Kenny Rowe's Background
Kenny Rowe's Experience
MIS Specialist at Upaya Social Ventures
Consultant at Magnolia Chiropractic and Massage
Provide recommendations and project management for marketing and branding, including: website development, SEO, user reviews and ratings, cross-promotional partnerships and lead generation.
Branding + Creative promotions + Web Development + User Feedback Integration + Client Focused
E-Commerce Manager at ExOfficio
Responsible for directing a comprehensive e-commerce platform to drive business growth including strategy development, program oversight and team leadership. Duties include:
*Web Development: Set e-commerce strategy; manage and improve site performance; optimize conversion rates, on-site search, and sales promotions; integrate user generated content; manage budget.
*Direct Marketing: Paid search, SEO, email marketing, affiliate marketing and social media.
*Data Analysis and Spreadsheet Modeling: Track and report key business metrics to measure success and guide future strategy.
*People / Relationship Management: Manage and work effectively with team including executive management, designers, web producers, web developers, customer service representatives and external vendors.
*Public Speaking: Industry expert presenter within broader Jarden Corporation.
*Grew both revenue and website traffic and effectively met all key performance measures
*Managed landing page optimization testing program that generated 200% increase in revenue for targeted keywords
*Maintained a 5x ROI for all paid search campaigns
*Leveraged click stream analytics to optimize conversation rates
*Jarden Corporation representative on the social media business counsel and presenter at Blogwell Seattleâs âHow Big Brands Use Social Mediaâ
*Created in-depth financial plan as well has re-forecasting engine
*Designed custom dashboards for executives as well as custom/ad hoc reports to drive both online marketing and broader company retail strategy and goals
Leadership + Strategy + People Development + Analysis + Public Speaking + KPM
Information Systems Coordinator at ExOfficio
January 2004 - May 2008
As a newly created position within the company, I was the sole individual responsible for managing and improving efficiency within the company's information systems. Duties included:
*Maintained, developed and administrated company databases
*Developed new dynamic solutions to improve corporate efficiency
*Provided back-up support for network administrator and help desk support for 40 users
*Developed excel-based wholesale ordering tool that has an ongoing savings for the company of over 200 work hours per year.
*Customized and developed business intelligence system to manage company inventory of over 10,000 SKUs.
*Standardized key reports from ERP system used by all departments to manage daily operations.
*Designed catalog creation tool to improve usability of online wholesale ordering system.
-DAS (Quickbase, Zoho)
-Database (Filemaker and Access)
- Business Intelligence (QlickView)
-HTML, CSS, Visual Basic
-ERP Systems (Porini, Mainstreet commerce, AS-400)
-MS (Word, Excel, Outlook, Access)
-Basic network and server maintenance
Innovation + Efficiency + Influence Across Teams + Balancing Big Picture with Day-to-Day Operations
Kenny Rowe's Education
Seattle Pacific University
Bachelors of Arts
Kenny Rowe's Interests & Activities
ecommerce, marketing, SEO, SEM, digital advertising, social media, consulting, travel, adventure