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Kenny Rowe

I'm Kenny Rowe, and I manage a dynamic online eCommerce business for ExOfficio.

Kenny Rowe is the eCommerce manager for ExOfficio. He is responsible for achieving all financial result and manages a highly skilled team of 5 individuals. Kenny has achieved record profits for the company and grown the business. He is highly analytical and employs a complex and fluid eCommerce strategy.

Kenny Rowe's Background

Kenny Rowe's Experience

Information Systems Coordinator at ExOfficio

January 2004 - May 2008

As a newly created position within the company, I was the sole individual responsible for managing and improving efficiency within the company's information systems. Duties included: *Maintained, developed and administrated company databases *Developed new dynamic solutions to improve corporate efficiency *Provided back-up support for network administrator and help desk support for 40 users Accomplishments include: *Developed excel-based wholesale ordering tool that has an ongoing savings for the company of over 200 work hours per year. *Customized and developed business intelligence system to manage company inventory of over 10,000 SKUs. *Standardized key reports from ERP system used by all departments to manage daily operations. *Designed catalog creation tool to improve usability of online wholesale ordering system. Experience with: -DAS (Quickbase, Zoho) -Database (Filemaker and Access) - Business Intelligence (QlickView) -HTML, CSS, Visual Basic -ERP Systems (Porini, Mainstreet commerce, AS-400) -MS (Word, Excel, Outlook, Access) -Basic network and server maintenance Innovation + Efficiency + Influence Across Teams + Balancing Big Picture with Day-to-Day Operations

MIS Specialist at Upaya Social Ventures

March 2011

Consultant at Magnolia Chiropractic and Massage


Provide recommendations and project management for marketing and branding, including: website development, SEO, user reviews and ratings, cross-promotional partnerships and lead generation. Branding + Creative promotions + Web Development + User Feedback Integration + Client Focused

E-Commerce Manager at ExOfficio

May 2008

Responsible for directing a comprehensive e-commerce platform to drive business growth including strategy development, program oversight and team leadership. Duties include: *Web Development: Set e-commerce strategy; manage and improve site performance; optimize conversion rates, on-site search, and sales promotions; integrate user generated content; manage budget. *Direct Marketing: Paid search, SEO, email marketing, affiliate marketing and social media. *Data Analysis and Spreadsheet Modeling: Track and report key business metrics to measure success and guide future strategy. *People / Relationship Management: Manage and work effectively with team including executive management, designers, web producers, web developers, customer service representatives and external vendors. *Public Speaking: Industry expert presenter within broader Jarden Corporation. Accomplishments include: *Grew both revenue and website traffic and effectively met all key performance measures *Managed landing page optimization testing program that generated 200% increase in revenue for targeted keywords *Maintained a 5x ROI for all paid search campaigns *Leveraged click stream analytics to optimize conversation rates *Jarden Corporation representative on the social media business counsel and presenter at Blogwell Seattle’s “How Big Brands Use Social Media” *Created in-depth financial plan as well has re-forecasting engine *Designed custom dashboards for executives as well as custom/ad hoc reports to drive both online marketing and broader company retail strategy and goals Leadership + Strategy + People Development + Analysis + Public Speaking + KPM

Kenny Rowe's Education

Seattle Pacific University

Bachelors of Arts

Kenny Rowe's Interests & Activities

ecommerce, marketing, SEO, SEM, digital advertising, social media, consulting, travel, adventure

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